Brand size comparison tool
Find your size at 60+ brands from your measurements or from the size you already wear.
An M at one brand and an L at another? That's normal: there is no common size standard, and every brand sizes its own way. This tool is built on the official size guides of 60+ brands, recorded and dated one by one, to tell you which size to pick at each of them.
Two ways to use it: enter your measurements (chest, waist, hips, foot length or a child's height), or start from the size you wear at a brand you know well. The comparison is always made on body measurements in centimetres, never on labels.
Enter at least one measurement, in cm. The more you give, the finer the comparison.
Your size at each brand
Example for: Bust 90 cm. Enter your measurements to get your result. 45 brands compared.
| Brand | Size | EU equivalent |
|---|---|---|
| adidas | M | 38–40 |
| ASOS | 10 | 38 |
| Benetton | S | |
| Big Star | M | |
| Boden | 12 | |
| bonprix | 40 | |
| Boohoo | 10 | |
| Celio | M | |
| Columbia | S / M | |
| Cropp | M | 38 |
| Decathlon | S | |
| Desigual | 38 | |
| Etam | 38 / 40 | |
| Geox | XS | |
| Gymshark | S | 36-38 |
| H&M | S / M | 36–38 / 40–42 |
| Hering | P | |
| House | M | |
| Intimissimi | M | |
| Kiabi | 38 | |
| La Redoute | 38 / 40 | |
| Lacoste | M | |
| Levi's | S | |
| Marks & Spencer | 12 | 40 |
| New Look | 10 | 38 |
| Nike | S / M | 36–38 / 40–42 |
| OVS | S | |
| Petit Bateau | 16A/S / 18A/M | |
| Renner | P / M | |
| Reserved | 38 | |
| River Island | 10 | |
| s.Oliver | 36 / 38 | |
| Salomon | S | |
| Shein | S / M | |
| Sinsay | S / M | |
| The North Face | S | |
| Timberland | S / M | |
| Tommy Hilfiger | M | 38 |
| Tommy Jeans | M | 38–40 |
| Under Armour | SM | |
| Uniqlo | M | 40 |
| Urban Outfitters | M | |
| Wrangler | S | |
| Yamamay | S / M | |
| Ulla Popken | off the chart |
"S / M": you're between two sizes at this brand. Take the larger one for a fitted garment, the smaller one for a loose fit.
- Choose the type of clothing or shoes.
- Enter your measurements in centimetres, or the size you wear at a brand you know.
- Read your size at each brand; "off the chart" flags a brand that does not cover your measurement.
- Before ordering, check the brand's full size chart by clicking its name.
Frequently asked questions
Why does my size change from one brand to another?
There is no mandatory standard: each brand builds its sizes for its target customers, from its own fit model. As a result, for the same 90 cm chest, the tool finds an S at some brands and an M at others.
Where do the size charts come from?
From the official size guides published by each brand, recorded by hand from their websites and dated. Each result links to the brand's page, with the full chart, the source and the date it was recorded.
What does "S / M" mean in the results?
That you're between two sizes at this brand: your measurement falls on the boundary between them, or in a gap in the chart. For a fitted garment or a non-stretch fabric, take the larger one; for a loose fit or knitwear, the smaller one.
What does "off the chart" mean?
Your measurement is more than 3 cm (1 cm for shoes) beyond the smallest or largest size published by the brand. It probably doesn't offer your size in this range: check its page for a plus-size, petite or kids' range.
How is the equivalent calculated from my size at a brand?
The tool takes the reference measurement of that size in the brand's chart (the middle of the published range, for example a 94 cm chest for a women's M at H&M), then looks for the matching size at each of the other brands. For shoes, the reference is foot length.